As I am studying communications, I am an advertising kind of girl. So when browsing through fashion magazines, I really don’t mind the overload of brands trying to sell their products. In fact I noticed something while looking at these ads.
Some advertisements are just an expensive way of showing off the brand by shooting some items worn by a celebrity. Other campaigns show us the trends of the moment according to the designer.
As pastel and candy colors are a huge trend at the moment, I couldn’t help but notice that the ads of some brands look quite alike. So here’s a head-to-head between the campaigns of Louis Vuitton and Mulberry. They both use ice cream props and focus on the color and that is what caught my eye. However, at Louis Vuitton Marc Jacobs goes for sweet with delicate cream colors and lots of detailing while Emma Hill at Mulberry is looking on the fun side of life with bright colors and casual cuts with refined materials.
This campaign was shot by Steven Meisel and styled by Karl Templer. Star players here are sweet colors like baby pink and mint green. Also, did you notice the cute collar? You can now buy a similar one at H&M.
This candy colored campaign was shot by Tim Walker on Brighton pier, appropriate is it not? (BRIGHT-on, get it?) The set was designed by Andy Hillman – that man knows candy, I’ll tell you!